The Dubai Health Council held its seventh DXH Group meeting in October 2017 at the Address Downtown. During the meeting, the council discussed the overall marketing strategy for the health tourism sector in addition to presenting upcoming events and roadshows to its group members.
Dr. Layla Al Marzouqi, Director of the Health Tourism Council, said: “We are keen on sharing our initiatives and strategies with the DXH Group members on a regular basis to ensure that we are all aligned on the best way forward. The meetings also help stimulate discussion and feedback on how to enhance our existing and future activities.”
Linda Abdullah, Consultant of the Health Tourism Council, announced that DXH will be participating in world-class exhibitions this year including the World Travel Market London (WTM) from 6 – 8 November and the International Travel Week Abu Dhabi (ITW), 25 – 26 November.
The council is also planning to lead significant roadshows to the GCC and Africa in the upcoming months with an aim to expand and strengthen reach to these high-growth markets.