The Health Tourism Department successfully participated in the #VisitUAE roadshow held in Russia as part of its continuing efforts to promote Dubai as a leading global destination for health and wellness tourism. The roadshow was led and organized by the UAE Ministry of Economy from September 16 to 19, 2019.
The Department visited several cities across Russia and showcased the brand Dubai health experience (DXH) and the various tools available to access the Dubai’s leading experiences in elective health and wellness treatments, along with the UAE delegation.
Dubai is a fast becoming a strong competitor in the global health and medical tourism sector. Given the potential of health tourism as a foreign exchange earner, the government has taken a series of proactive measures to enhance Dubai as a preferred health tourism destination.
Health tourism in Dubai consists of two main areas which are medical and wellness tourism. Health tourists can opt for medical treatments in one of the many our internationally recognised hospitals, and stay on during the recovery period. Or they can come for a holiday by exploring the various forms of wellness programmes that are available in Dubai.
The #VisitUAE roadshow provided new opportunities for Dubai to raise awareness about the Emirate’s comprehensive health services. The delegation also explored business networking with travel agencies and in Russia on the latest developments in health tourism in the emirate.
The Health Tourism Department also successfully held raffle competitions during the roadshows and provided winners with the chance to avail a comprehensive